Welcome! Curious about selling or buying a home in Pacifica, CA? You've come to the right place. Stay a while, have a look around, and be sure to reach out with any questions.

WHEN ANALYTICS & HOSPITALITY COLLIDE

it's all
abOut you

It's all about you, as it should be. We understand that selling your home is a big deal. We're here to guide and support you along the way through exceptional service, expertise, and enthusiasm. We want to knock it out of the park for you! That means maximizing your proceeds while saving you time, money, and hassle. You're busy, let us take care of the details.

It's all about you, as it should be. We understand that selling your home is a big deal. We're here to guide and support you along the way through exceptional service, expertise, and enthusiasm. We want to knock it out of the park for you! That means maximizing your proceeds while saving you time, money, and hassle. You're busy, let us take care of the details.

THE (MULTI) MILLION DOLLAR QUESTION

WHAT'S MY HOME WORTH?

This is where it all starts. Let's get a valuation of your home and your unique circumstances. They both matter when developing a cohesive strategic plan. An in-person valuation takes about an hour, and I'll leave you with some recommendations and clarity.  

EVERYTHING WENT SO SMOOTHLY, AND I'M SURE IT'S DUE TO MICHAEL'S DILIGENCE AND PROFESSIONALISM

—  D.F., YELP, 5 stars

SERVICES & SUPPORT

TAILORED TO YOU

  • Respectful & Realistic Advisory
  • A Considerate & Convenient Process
  • Custom Tailored Valuation using Real-Time intel
  • Custom Commission Structure
  • Unique Strategic Sales & Marketing Plan
  • Conservative "As-Needed" Market Prep Prescriptions
  • Project Management & Market Prep Logistics
  • Buzz-worthy, Targeted Marketing
  • Expert Negotiation Skills
  • Pro Transaction Management Team
  • Streamlined Systems & Processes
  • Post-close Advisory & Availability

A REAL COMPETITOR
WHO GOES TO BAT FOR
HIS CLIENTS.

—  A.R., YELP, 5 STARS

we're overachievers - we want you to have it all

DATA AND STRATEGY CENTERED WITH ROI & CONVENIENCE IN MIND 

Together, we'll operate from real-time data to build a solid, dynamic strategy that maximizes your home sales price and creates an ease of sale. Selling your home can be a pain, but not with us. We strategize and consider every logistical aspect from start to finish...and beyond. Post-close availability is a given. 

We offer a complete and considered process from start to finish in an approachable way.
a.k.a. No BS real estate. 


Home
Valuation

complimentary

Request a VALUATION 

We don't provide instant algorithm-based valuations; they're not accurate. Let's drill down and get you some clarity! Request a home walkthrough below, and I'll contact you to gather some details and we'll set up a time to meet.

working together

what you can expect

You've come to the right place if you love analytics and a hospitality approach to service. We're data junkies through and through but also value top-notch, always thoughtful, above-and-beyond
service and support.

Result: That weight off your shoulders feeling knowing your ROI will be maximized, burden of sale will be minimized, and lines of communication will always be open.

We understand that every home sale and every home seller has a unique set of characteristics and circumstances to consider and strategize for. We take an active approach to selling your home and mitigate potential risks and challenges from the get go.

Result: A custom, multi-pronged, and dynamic, strategy means ease of sale and maximized proceeds. 

We offer service-based pricing that considers the value/services we provide for your home sale. It's that simple. 
During our consult, we'll discuss a clear, transparent, and fair commission structure.


Result: We earn our keep! We offer high value at fair pricing for every home sale we choose to take on, just the way it should be.

We don't believe in trading dollars for dollars. At our walkthrough and valuation, you'll get a specific prescription for repairs and/or updates that will maximize your return while considering costs, timing, and return on hassle.

Result: An experienced eye that can recognize what pre-sale prep items will increase your proceeds while saving you time, money, and renovation hassle.

Buzzworthy and bold, we know how to make your home stand out! Hands down, we offer the best marketing out there, and it'll be custom and unique to your home. We understand how to develop a proper marketing plan and execute it beautifully.

Result: A deliberate orchestration that brings the right buyers to the negotiation table, maximizes your sales price, and gets you the best terms.

A hyper-local focus that allows for a true deep dive, resulting in unparalleled real-time data of what's in contract, at what price and terms, and which homes are coming soon (that may be your competition!).

Result: Using live hyper-local, boots-on-the-ground data vs. relying solely on internet comps (what most agents do) will give us an advantage when developing a strong pricing and timing strategy.

talk of the town

"We look forward to working with Michael and his team again in the future."

Michael helped us with both a MLS listing and pocket/off-market sale. He's "in the know" when it comes to San Francisco coastal and ocean-front luxury properties.

— B.s., google, 5 stars

"his attention to detail (as well as vision) is invaluable"

Michael has been helping us for many years in the Pacifica market and has always delivered great results. His team is excellent and his attention to detail (as well as vision) is invaluable. We would recommend Michael to anyone looking to purchase or sell a property! 

— H.C., GOOGLE, 5 stars 

“A REAL COMPETITOR WHO GOes TO BAT FOR HIS CLIENTS”

Michael and his team ably supported us through the closing process, again answering all our questions right away and advocating for us when needed. 

— A.R., YELP, 5 stars

Frequently asked questions

DO WE HAVE TO HAVE OPEN HOUSES?

Nope, and you're not alone. Many sellers want to avoid exposing their home to the open market. We specialize in selling homes off-market and use specific marketing strategies to drive buyer awareness to your home without holding a single open house. Ask me how.

do i have to pay THE BUYER'S AGENT?

You've done your homework! As you know the commission rules have changed as of August 2024. Each sale is different and requires a different strategy regarding these new guidelines. Let's discuss this further based on your unique selling situation. I have a clear set of parameters and scenarios that we'll discuss, and it'll only take about 5 minutes.

do i have to update my kitchen/bath?

I only advise market prep that will maximize your ROI, and 4.5 out of 5 times in this market, I don't recommend major renovations. I'll give you a specific prescription of repairs and updates considering costs, timing, and return on hassle.

i'm not ready to tell my neighbors

You're not alone. Many potential sellers would rather start the process privately without alerting the neighborhood. We get it, and we'll be stealthy about it. Contact me to work out the details. We pride ourselves in disrupting the market, not neighborhoods.

PREPARATION IS KEY

LET'S MAKE
A PLAN